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Category Archive for "Dummies books"

Order IP For Dummies

Mar 09 2016

It is very easy to order copies of Intellectual Property Law For Dummies. Your satisfaction is 100% guaranteed. If you do not…

Using IP for Dummies

Mar 09 2016

An excellent tool for: education & outreach marketing generating referrals “Quite possibly the best marketing tool available for IP practitioners.” Education and…

Establishing trust

Mar 09 2016

Indirect proof: content marketing and social proof. As much as you may want to ‘sell trust’, you cannot force people to trust…

What we need to sell

Feb 11 2016

To sell IP, we need to sell trust. As IP practitioners, obviously we “sell” intellectual property services.  That is what clients ultimately…


Apr 04 2015

Marketing for IP Practitioners In this series of short blog posts and videos I want to talk about the fundamentals of successful…