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Category Archive for "Marketing IP services"

How to waste time and money on your firm’s newsletter

Apr 01 2016

Many firms produce newsletters. Here is how to ensure that absolutely no one reads yours, that it has no marketing value at…

The window of consideration: awareness before selection

Mar 16 2016

In IP, most client-provider relationships are enduring and stable. This is not a hook-up culture: clients who are content with their professional…

Free Seminar at INTA: Marketing for IP Practitioners

Mar 10 2016

Kick your INTA off with a free, informative and engaging seminar.  Saturday May 21, 2016, 16:00-17:00, Hilton Orlando. We will discuss what…

Order IP For Dummies

Mar 09 2016

It is very easy to order copies of Intellectual Property Law For Dummies. Your satisfaction is 100% guaranteed. If you do not…

Using IP for Dummies

Mar 09 2016

An excellent tool for: education & outreach marketing generating referrals “Quite possibly the best marketing tool available for IP practitioners.” Education and…

Establishing trust

Mar 09 2016

Indirect proof: content marketing and social proof. As much as you may want to ‘sell trust’, you cannot force people to trust…

Focus on the real prospects.

Mar 08 2016

The idea that we should focus our marketing on real prospects is very basic, but most of us get this wrong at…

BPLA – Marketing for IP Practitioners

Mar 03 2016

Here are the slides for my presentation to the BPLA on March 1, 2016. BPLA Slides – Marketing for IP Neil Here…

What we need to sell

Feb 11 2016

To sell IP, we need to sell trust. As IP practitioners, obviously we “sell” intellectual property services.  That is what clients ultimately…

Introduction

Apr 04 2015

Marketing for IP Practitioners In this series of short blog posts and videos I want to talk about the fundamentals of successful…