Narrow the audience to improve the awareness

The first hard choice for IP marketers is deciding who the target audience is. Perhaps it once worked for professional service firms

The window of consideration: awareness before selection

In IP, most client-provider relationships are enduring and stable. This is not a hook-up culture: clients who are content with their professional

Focus on the real prospects.

The idea that we should focus our marketing on real prospects is very basic, but most of us get this wrong at

A riposte to Balsillie

Just because you are wealthy does not mean that you are wise. Another week, another rant from Jim Balsillie in the Globe

Bring on the fintech revolution. Fast.

The fintech revolution cannot come soon enough.  Our banks are so far behind the curve on technology it is embarrassing.  As a

The PAE Imperative

The most childish debate in patent law is the screaming match about patent trolls. Most of this discussion is utterly devoid of

This zombie policy must die

Is there anything less ‘innovative’ than reviving a policy that was tried before, failed miserably and was properly cancelled? Other than a

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A Partisan Rant

A little bird told me that some of you intend to vote Conservative in the upcoming federal election. Let me be clear:

Introduction

Marketing for IP Practitioners In this series of short blog posts and videos I want to talk about the fundamentals of successful

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