Introduction
Marketing for IP Practitioners In this series of short blog posts and videos I want to talk about the fundamentals of successful marketing for IP practitioners. For those of us with no formal prior training in marketing or sales, the…
What we need to sell
To sell IP, we need to sell trust. As IP practitioners, obviously we “sell” intellectual property services. That is what clients ultimately buy from us: services related to patents, trademarks, copyrights and designs, whether it is related to acquisition of…
Establishing trust
Indirect proof: content marketing and social proof. As much as you may want to 'sell trust', you cannot force people to trust you. You have to earn it. And, until they are a client, you can only demonstrate indirectly to…
Using IP for Dummies
An excellent tool for: education & outreach marketing generating referrals "Quite possibly the best marketing tool available for IP practitioners." Education and Outreach Intellectual Property Law For Dummies is a great education and outreach tool. There is a great public…
Order IP For Dummies
It is very easy to order copies of Intellectual Property Law For Dummies. Your satisfaction is 100% guaranteed. If you do not like the books, or cannot use of them, return them within 90 days and we will refund 100%…