If you want to move the needle with economic development, it is services that matter the most. Manufacturing and resource extraction may be easy, but they are not the core of a first world economy. The challenge – and it is a very serious one – is that to improve standards of living, we must figure out how to improve productivity in services. Services make up >75% of the economy, and yet, most are still conducted much as they were a century ago. Think of education or health care or accounting – are they really ‘more efficient’ or delivered differently than 100 years ago? In the main, they are still the same services delivered the same way. This must change if we are to create wealth and grow GDP per capita in the years ahead.